BY MATT POE
It’s a common condition.
Let’s call it the “know it all” condition. After years of work and success, you think you know everything there is to know about your trade.
And you stop learning.
You think you know better than everyone else. You believe you’ve seen and done it all.
Then what happens? You get bored. You become inflexible. You think you know better than your clients. Your work becomes bland, and then you’re an out of work “know it all.”
I admit that there are times that I get too comfortable with my craft. But then a client comes to me with a project that deals with a subject or format that I have no experience with—and then I have to go into research mode, learning mode.
I’m always ready to learn in order to find the right word for myself or for a client. Need someone to get excited about words for your business? To find words that excite or inform others about your passions?
I’m here, ready to learn (contact me!). The more I learn, the less I know, so the more I need to learn.